How to use it
Automate the busywork between tools — e.g. auto-add new form leads to your CRM and Slack-notify the sales team, or push new blog posts automatically to your social scheduler — so nothing falls through manual handoffs.
Smaran's take
Zapier's value compounds the more disconnected tools you run — for a single-tool stack it's overkill, but past three or four it pays for itself in time saved. — Smaran