How to use it
Add a heatmap to your highest-traffic landing page to see where attention and clicks concentrate, watch a handful of session recordings on pages with high bounce rates to spot confusing UX, and run a quick on-site survey to ask visitors directly why they didn't convert.
Smaran's take
Hotjar's session recordings catch confusing UX that heatmaps alone miss — watch a handful on your highest-bounce pages before redesigning anything. — Smaran